Imagining how visitors interact with your website is an impossible task, and that is when software tools come around. However, there are massive of tools available that track bounce rates, conversion rates, and other conversion rate optimization metrics.
Both Lucky Orange and Hotjsar stand out from the others. In this article, readers can discover what makes these tools are not just useful but the facts that make them great.
Lucky Orange produces video recordings of users interacting with users website. It includes heat-map visualization, live chat, real-time visitor analysis, visitor polling, and additional features.
The video recording feature is the primary reason make the Lucky Orange great. This feature captures the viewport of users on users site, showing their mouse movements, clicks, and time spent idle/reading.
Furthermore, those recordings saved in the system with metrics such as time spent on the website, number of pages viewed, browser/OS information, and other parameters.
Using the settings, combined with the recordings themselves, users can gather more specific and targeted data about visitors interactions along with its shortcomings of individual pages on the site.
Another helpful feature is the creation of various kinds of heatmaps. The heatmap depth is beneficial in understanding the general effectiveness of a page’s content. It shows what percentage of users viewed different parts of a page, with 100% of users viewing above the fold.
Finally, users can Live Chat by clicking the “available to chat” button on the Chat tab. It can make them chat with visitors if they so desire.
Users can also initiate a chat with a visitor to gain insight. For example, if some customers spent significant time on a product page and did not convert before exiting the page, users can initiate a chat to find out why and potentially make improvements to increase CRO.
It is tough to find an analytics tool that captures both identity and activity of the users of your website. However, Hotjar have all the answers for those problems, making everything run smoothly and effortlessly.
Companies can have the right notion of their website’s advantages and weaknesses with Hotjar evaluation tools.
These tools allow a consumer to look at the actions the site guests are doing, like are merely clicking, spending additional time, scrolling down, etc.
Also, it gathers opinions from customers through varieties, studies, and allows evaluating through testers in trade for gift items from members’ help.
Hotjar provides some powerful tools to examine your website’s performance. With these easy-to-use tools, you can observe how site visitors are hanging out on your website.
Some of the heatmaps show the area of the site that received more clicks while some reveal which part of a full-page received more attention.
Furthermore, HotJar record the cursor activities and location on a particular webpage of your website as done by a specific visitor. This file allows you to identify the areas on a full page which captured most attention and intrigued visitors to learn more.
Another tool called conversion funnel, monitors which page most site visitors lost their attention. It also helps to improve a web form by determining domains that trouble anyone who would like to contact you.
Hotjar is very famous among marketers and conversion optimizers these days, so if you want something that a lot of folks are already familiar with, Hotjar is perfect. However, Lucky Orange does has a few things that Hotjar does not have, such as live chat.
If you need the live chat, maybe Lucky Orange is the way to go. Personally, that’s not a dealbreaker for me, because I prefer to use other dedicated live chat tools anyway.
Both tools have free trials. It’s better to test both out for a week and see which one you’ll like to use better.